Mobile Sites
Mobile Websites
Strategic Internet Marketing Solutions
How Mobile Search Connects Consumers to Stores
In 2015, Google announced an important algorithm change
dubbed as “Mobilegeddon” that
basically had one big takeaway: businesses that do not have
a mobile-friendly website will no
longer perform well in Google’s mobile search. You won’t
rank and if you are now…you won’t
for long!
Mobile usage is exploding.
This might not be a surprise for most of you, yet despite the
impressive statistics below, many
businesses do not yet have a mobile website. Hopefully,
reading through these
stats from Smart Insights will light a fire to stop ignoring the
need for a mobile website.
Google says “Mobile search is the new front door
to your store.”
•
56% of Americans have a smart-phone and 34% of adults have a
tablet device (Source: Pew Research 2013)
•
Over 20% of Google searches are performed on a mobile device.
•
72% of consumers want mobile-friendly sites (Source: Google Research)
•
In 2012, more than half (52%) of local searches were performed
on a mobile device.
•
In the United States, 25% of internet users only access the
internet on a mobile device.
•
61% of people have a better opinion of brands when they
offer a good mobile experience.
•
94% of smart-phone owners look for local information on their
phone (Source: Televox)
•
67% of consumers are willing to buy a product or use a service on
a mobile-friendly site (Source: Google Research)
•
70% of mobile searches result in action being taken within an hour as
opposed a week for desktop (Source: Mediative Labs 2012)
•
89% of participants admitted to searching for a local business on their
smart-phone once a week or more with 58% searching at least daily.
(Source: Mediative Spotlight on Local Mobile Consumer
Search Behaviour: Part Two
Nine out of 10 mobile searches
end in a purchase.
Three main reasons it’s more important than ever for
businesses—especially local ones—to have a mobile
website.
1.
When People want to know, do, go, or buy, they turn
to their smart-phones.
2.
There are more searches on mobile than desktop.
3.
More than half of all web traffic now comes from
smart-phones & tablets.
Mobile is the New Local Guide…
Yellow pages are toast!
Whether it’s finding the closet hardware store of
hunting down a late night spot to eat, mobile connects
people with the world around them.
30% of all mobile searches are related to
location!
Timely and useful mobile experiences don’t
just lead to purchases, They bring people to
your front door!
76%
of people who search on their
smart-phones for something nearby
visit a business within a day…
28%
of those searches
for something nearby
result in a purchase.
Are you curious the possible return having a mobile
website might have? I’d suggest checking out is this
“Full Value of Mobile” calculator by Google. Here,
you can input different variables about your business
and marketing, and it will give you a full rundown of how
your metrics can be increased with proper mobile design.
Ready to Start?
Call…. 573-803-7505
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